Learn the city's connection to haute couture and step inside the iconic Gucci Garden and Salvatore Ferragamo Museum with this in-app audio tour.
The tour begins in the heart of Florence, Via de' Martelli, where you will learn about the past and present of the fashion world.
You then wander along cobbled streets and through the city's impressive squares to learn how Florence became the wealthiest city-state in Europe, all thanks to a simple business idea: making wonderful fabrics.
Get an insider's look at the legendary fashion houses that call this city home, including Enrico Coveri, Roberto Cavalli, Patrizia Pepe, Salvatore Ferragamo, and many more. After that, visit the famous Gucci Garden for an up-close look at one of these big names.
In the historic Palazzo Spini Feroni, your tour comes to an end with a visit to the Ferragamo Museum, where you learn about Salvatore Ferragamo's role in footwear history and international fashion.
Join this tour to learn more about fashion and its presence in Florence.